PhD - Professional Healthcare Development

Home	Web Site Search

Monday, February 06, 2012

..:: Home ::..

Sign Up Now To Receive Our FREE HealthCare Marketing Newsletter! Click Here

Welcome to the PhD Website

Welcome to one of the most comprehensive healthcare marketing websites in the industry!

This website gives you everything you need to keep up-to-date on marketing techniques to grow census and clientele. The information provided is a combination of industry trends and successful marketing techniques written and utilzed by marketing directors, regional marketing directors and administrators.

Our consultants are experienced and dedicated professionals with many years of strategic advertising/marketing and long term care experience as marketing directors, executive directors and administrators.

PhD Company Information

Professional Healthcare Development is a full service healthcare marketing company that provides complete consulting services for long-term care facilities including skilled nursing centers, assisted living facilities, rehabilitation centers/services, independent living and memory care facilities.

MARKETING TIPS: JANUARY 2012

FEATURED HEALTHCARE MARKETING ARTICLE:

UNDERSTANDING THE BENEFITS OF THE 80/20 RULE IN HEALTHCARE MARKETING

There are very few rules repeated more in business these days than the "80/20 principle" of time management. In the world of healthcare marketing, the 80/20 principle is a way of life. In short, it states that 80% of our referrals come from 20% of our marketing efforts. The trick in healthcare marketing is to grow that 20% of true referral sources.

The 80/20 rule is simply to do less to get more and to get more with less to achieve those goals. If you could do your external marketing two days a week and get the same results you currently get working five days a week, would you be interested? As we've all observed any times, it's impossible to make real improvements to our marketing unless we do things differently. CLICK HERE FOR THE FULL ARTICLE

PERSONAL BRAND MARKETING:

Your Most Important Marketing Tool:
Creating Your Personal Communications Plan

Every company has a communications plan. As a healthcare marketer, you are a major factor in the management of the communications for your company. You need to take that same communications expertise and apply it to yourself. To build your personal brand, reach your goals, and increase your success and fulfillment, you'll need to increase your visibility and get your message out.

One of the challenges we face as marketers is failure to truly plan out our relationship-marketing strategies and tactics. We spend far too much time cold-calling without truly understanding the ramifications of a poorly constructed plan.

CLICK HERE FOR THE FULL ARTICLE

Featured CAREER Article #1

THE GIFT OF GAB
(by Penni Elgart, Professional Healthcare Development Feature Writer)

To be successful in sales and marketing, business development, or public relations, whether it is Healthcare or any other field, we need to have “the gift of gab.” This gift is being able to talk, discuss, and communicate.

We need to be able to deliver our message, as well as listen to the message of others. How can we develop the gift of gab? Many believe you either have it or you don’t. My belief is that for some it is a very natural skill, for others it is learnable.

CLICK HERE FOR THE ARTICLE

Featured CAREER Article #2

Downsized?
Don't Take it personally!

How can we not take it personally to be downsized from a job? No matter how we spin it we have been let go….I was told my job was eliminated, I was not terminated. Since, at the time I had entirely too much time, I actually looked up the definitions of eliminated and terminated.

Terminated means to bring to an end and eliminated is to get rid of. No matter how it’s defined the bottom line is OUT OF WORK……

CLICK HERE FOR THE FULL ARTICLE

About Us

Lyn Manns
Chief Executive Officer

Lyn has been in long term healthcare for over 25 years with a focus on relationship and network marketing. She has held positions such as marketing director, administrator and admissions director in long-term care with a strong focus on census building. Lyn’s nursing home administrator, marketing & admissions expertise with insurance-based census has been recognized as instrumental in skilled nursing revenue growth.

As an administrator, Lyn's leadership skills parallel the leadership philosophies of such studies as Good to Great and Attitude is Everything. Her ability to build strong, cohesive teams and management groups have provided her with a great reputation as a leader in the long-term care community. The facilities Lyn has led are known for their vibrant atmosphere and forward-thinking ideas toward person-centered care.

Howard Manns
President

Howard has been in advertising and marketing for over 30 years with a focus on healthcare marketing for 12 years. He has served as a healthcare marketing director, administrator and regional marketing executive in long-term care for several companies. As an administrator, Howard is experienced with the issues facing today’s administrators from a marketing/census-growth aspect as well as staff development and training challenges.

Howard’s relationship marketing techniques and expertise have been instrumental in creating outstanding census development programs with significant results. As a teacher, mentor, presenter, and coach Howard conducts an enlightening, informational seminar tailored to your needs. Clients have noted that his presentation techniques are a strength, getting his message across using humor and memorable real-life examples to make his point.

“A splendid time is guaranteed for all” (Sargent Pepper’s Lonely Hearts Club Band)