FEBRUARY MARKETING TIP #2

HEALTHCARE MARKETING ARTICLE: 

ADVERTISING ARTICLE:

Change...or Reinforce
An Advertising and Marketing Tactic

Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?  A tactical choice when adding a new service or reinforcing a current one...

If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.

Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

(CLICK HERE TO LEARN MORE)

 

Healthcare Marketing Professionals
High Turnover Poses Major Problems for Census Growth

A growing industry – turnover is out of control among the care staff.  But it’s also a major issue among the lifeblood of census – the marketing/admission directors! (CLICK HERE FOR THE FULL STORY)

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How To Hire Smart
Four Guidelines to Help Curb Turnover

Let’s face it, great people equals great company.  But the reality in our industry is that our hiring processes are poorly designed and even more poorly executed.

What separates the winners from the losers – good hires from bad hires?  This has been the topic of numerous research studies and the outcome is always the same – hiring is not about finding people with the right experience, it’s about finding people with the right mind-set.  These studies were the premise for our HIRE FOR ATTITUDE. TRAIN FOR SUCCESS. seminar currently making the rounds throughout the country.

The following is an excerpt from the seminar and features the four guidelines for making smart hires.  (CLICK HERE FOR THE FULL STORY)

Professional Healthcare Development is a full service healthcare marketing company that provides complete consulting services for long-term care facilities including skilled nursing centers, assisted living facilities, rehabilitation centers/services, independent living and memory care facilities.

Lyn Manns 
Chief Executive Officer

Lyn has been in long term healthcare for over 20 years with a focus on relationship and network marketing.  She has held positions such as marketing director, administrator and admissions director in long-term care with a strong focus on census building.  Lyn’s nursing home administrator, marketing & admissions expertise with insurance-based census has been recognized as instrumental in skilled nursing revenue growth.

As an administrator, Lyn's leadership skills parallel the leadership philosophies of such studies as Good to Great and Attitude is Everything.  Her ability to build strong, cohesive teams and management groups have provided her with a great reputation as a leader in the long-term care community.  The facilities Lyn has led are known for their vibrant atmosphere and forward-thinking ideas toward person-centered care.  

Howard Manns
President

Howard has been in advertising and marketing for over 25 years with a focus on healthcare marketing for 10 years.  He has served as a healthcare marketing director, administrator and regional marketing executive in long-term care for several companies. As an administrator, Howard is experienced with the issues facing today’s administrators from a marketing/census-growth aspect as well as staff development and training challenges.

Howard’s relationship marketing techniques and expertise have been instrumental in creating outstanding census development programs with significant results. As a teacher, mentor, presenter, and coach Howard conducts an enlightening, informational seminar tailored to your needs.  Clients have noted that his presentation techniques are a strength, getting his message across using humor and memorable real-life examples to make his point.

“A splendid time is guaranteed for all” (Sargent Pepper’s Lonely Hearts Club Band)