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 Welcome To PhD's Marketing Articles Library Minimize

PhD's Healthcare Marketing article library features some of the best information for healthcare marketers and administrators available today.  Articles are updated on a monthly basis.  New articles can be sent to you monthly through our marketing tip newsletter. 

For your convenience, you can access the articles below by clicking on the article link.


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 Healthcare Marketing Articles Library Minimize

HEALTHCARE MARKETING

Listening, A Closing Technique

How to Influence Corporate Marketing Decisions

Are You Sure Your Marketing is Working?

Communication - Your Key to Success in Healthcare

How to Give a Great Speech

Gaining the Edge in Your Healthcare Marketing

Healthcare Marketing Guidelines for Success

COMMUNICATION AND BUILDING RELATIONSHIPS GOES FAR BEYOND WORDS

The Art of Communication

ESSENTIAL BRANDING TOOLS FOR HEALTHCARE MARKETERS

 

WORKING WITH REFERRALS

Keeping Top-of-Mind with Referrals

The Art of Building Key Relationships

Ten Golden Rules for Working with Referrals

The Art of Asking for Referrals

Five Client-Referral Tactics (and Action Steps)

Communication with Referrals

Five Tips for Building Referral Relationships

Face-to-Face Meetings with Referrals

NETWORKING

Networking Techniques

Making the Most of Networking and Business Events

Holding Healthcare Marketing Events

Networking in Real Life

PLANNING

S.M.A.R.T. Healthcare Marketing

The Importance of a Marketing Plan

Common Mistakes Made on Marketing Plans

The Only Resolution You Need for Planning Next Year

Guidelines for the New Healthcare Marketer

Using the Media to Your Advantage

Healthcare Holidays for Your Annual Marketing

Leading the Field with Your U.S.P.

Lessons Learned from Last Year's Marketing Plan

Revitalizing Your Healthcare Marketing Plan

10 Tips to Reduce Nervousness When Speaking

Marketing Strategies for the Holiday Slowdown

PUBLIC RELATIONS

Public Relations

The Four Seasons of PR

CUSTOMER SERVICE

Customer Service in Healthcare

Healthcare Customer Service Initiatives

CAREER

Building Your Personal Brand

A Healthcare Employment Dilemma - You're FIRED!

What is Your Marketing Attitude

New Marketing Position?

Eight Healthcare Marketing Career Must-Do's

Downsized? Don't Take it Personally.

ADMINISTRATORS AND SUPERVISORS

High Turnover in Marketers

How to Hire Smart

Communication: The Hidden Messages Managers Send

 


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