HEALTHCARE MARKETING FOR ADMINISTRATORS AND SUPERVISORS
A Strong Knowledge of Healthcare Marketing by Administrators and Supervisors is Key to Success! 
(NOTE: This Seminar is Approved for Four (4) C.E.U. Credits for Nursing Home Administrators and Personal Care Home Administrators)

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Are you a healthcare administrator with marketing responsibilities?  Are you a supervisor or regional director responsible for managing several marketing directors?  Administrators are ultimately responsible for ALL operational issues - especially CENSUS!

This comprehensive, all-inclusive seminar has it all!  The basics of healthcare marketing through advanced tactics – everything you need to know to be successful and to motivate your team to be at the top of their game.

This seminar includes what to look for when hiring a dynamic marketing director - what characteristics and requirements do they need to possess.

Whether you’re a beginner or a seasoned professional, HEALTHCARE MARKETING for Administrators and Healthcare Supervisors is a great opportunity  to build or improve your healthcare marketing program.  

 IN THIS FOUR-HOUR SEMINAR, YOU WILL LEARN:

• the philosophy of healthcare marketing including the 4 Key Laws of Human Nature
• the specifics of a successful marketing program including a 5 Step Program for developing a Marketing Plan
• understanding the competitive marketplace and how to identify key referral sources
• learn how to “think like a marketer” for greater impact
• the importance of Customer Service and how it will make the greatest impact on your referrals and customer retention
• the guidelines for creating a marketing budget
• 7 ways to increase your value to your referral sources and six common errors in referral-based marketing
• 10 common mistakes made by administrators when managing marketers
• understanding the role of the marketing director and the 7 Key Attributes of a Successful Healthcare Marketer