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 The PhD Seminar Series Minimize

Our seminars are conducted throughout the year across the USA.  Seminars are top-level productions and include professional training manuals distributed at each presentation. The speakers are knowledgeable and experienced on the topic being presented and have worked in the various positions being addressed.

This is what the attendees are saying...

“...as entertaining as it is informative - great information on getting referrals” -CHICAGO, IL

“…the speaker was very well rounded and experienced – great credibility…” -ERIE, PA
 
“…(seminar) gave me many ideas to work with. The speaker had experience with healthcare and personally knew our areas of conflicts.” -ERIE, PA
 
“…it was helpful that the presenter had worked in different healthcare positions to help educate us.”- CLEVELAND, OH

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 ANNUAL PLANNING WORKSHOP SERIES Minimize

THE MARKETING PLAN WORKSHOP
A Complete and Practical Course to Create a Healthcare Marketing Plan.

Great for LTC Healthcare Marketers, Administrators, Admissions Directors, Regional Marketers and Supervisors, of Assisted Living, Skilled Nursing, Rehabilitation Centers, Homecare and Hospice.

 

It's that time of year!  Holiday visits, parties, shopping and of course, you need to have a marketing plan together for your company by yesterday.

The problem with Marketing Plans is that we seldom use them after the initial push to get them finished - usually a corporate dictate.  The reality is that we could easily set ourselves up for extreme success in the coming year if we only created a "useable" marketing plan - a roadmap of sorts for success.

Whether you’re a beginner or a seasoned professional, THE MARKETING PLAN WORKSHOP provides you with great information and a process to build a workable plan for the new year - and it has all the elements you'll need for your corporate report as well. 

IN THIS 4 HOUR WORKSHOP, YOU WILL: 

  • learn how to conduct an accurate assessment of your market, your enviornment and your competition that will make your plan a useable resource
  • create a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) to keep your plan in focus on priorities
  • define your REAL "trading/market area" for better strategic targeting of your resources 
  • understand how to local statistics and trends to make your marketing efforts more efficient and effective in key periods throughout the year 
  • receive the following tools and resources:

 - Geographic and Demographic profile for surrounding counties
 - Flow charts (in EXCEL) for tracking your monthly marketing
 - Marketing Plan template for creating your plan
 - List of Annual Healthcare Holidays

  • learn how to develop your annual marketing calendar and budget
  • know how to realistically set your sales and marketing goals
  • understand the difference between advertising and marketing and know when to use each for better impact
  • participate in brainstorming activities to create impactful events
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