The Power of Referrals

THE POWER OF REFERRALS
H O W T O W I N T H E M. H O W T O K E E P T H E M.

Great for LTC Healthcare Marketers, Administrators, Admissions Directors, Regional Marketers and Supervisors, of Assisted Living, Skilled Nursing, Rehabilitation Centers, Homecare and Hospice.

The way of the healthcare marketing world is meeting people through other people and becoming a dependable and credible resource. People like to work with (and refer to) people they like and trust – it’s as simple as that.

Building a strong referral network isn’t longer hours and more phone calls; it’s targeting and getting better referrals and retaining that network. And this requires a strategic plan and process!

Whether you’re a beginner or a seasoned professional, THE POWER OF REFERRALS provides you with a process to strengthen your networking skills, your follow-through for retention and improve your overall marketing.

IN THIS 3 1/2 HOUR SEMINAR, YOU WILL:

a definitive profile of the healthcare referral source – how to identify and target for better results
10 success guidelines of the referral process
the importance of a referral mindset
3 key listening techniques to building relationships
how to use personality profiling to your benefit when meeting a referral source for the first time
the 4 Critical Skills for building a successful referral-based program:

-Enhancing your “Referability”
-Prospecting for Referrals
-Strategic Networking
-The Targeted Referral
adopting an “attitude of service”
cultivating your reputation in the professional community through media resources
how and when to ask for the referral
the danger zones – working against quotas and ignoring customer service issues
how to improve your networking ability – a strategic study and success process