Professional Healthcare Development provides guest speakers for training or keynote speaking events.  The following training are 45 to 120 minute sessions conducted onsite.  Contact our offices at 412-855-0619 to learn more about our ongoing training and quarterly programs! 

• How to Conduct a Successful Lunch & Learn
• Understanding Insurance-Based Census Building in Skilled Facilities
• Know Your Audience – Community Events
• Great Ideas SERIES
  • Social Workers’ Month
  • Physicians’ Day
  • Holiday Gifts
• Understanding Relationship Marketing
• Marketing vs. Advertising – Managing Your Budget
• Census or Revenue – Which are You Chasing?
• The Power of Marketing Groups
• Staff Turnover in Healthcare – A Marketer’s Nightmare
• What to do When Your Administrator Doesn’t Understand Marketing – QUIT!
• Motivation and Culture – The Fast (and long-lasting) Track to Census Growth
• Competition – Friend or Foe?
• Increasing Your Value – Seven Steps to Gaining the Edge in Your Marketing
• Outrageous Holidays – Creating Your Own Community “Niche”
• The “Law of Reciprocity” – Making Your Customers Afraid to go Anywhere Else
• Become The SOURCE of Senior Living Information – “If you build, they will come.”
• The Successful Activity Program – A Marketer’s Secret Weapon.”
• LISTEN – You Can Hear Your Census Grow!
• Hire For Attitude, Train for Success – The Secret to Low Staff Turnover.
• Annual Marketing Plans – Do You Have One?  Do You Use It?
• Marketing Is EVERYTHING!
• Using Your Entire Staff for Marketing – It’s A Must!
• 10 NEW Tips for Networking in Healthcare
• The Importance of a Website for Your Facility
• Understanding the SWOT Analysis and How to Use it!
• Mystery Shopping – You’ve GOT To Be Kidding!
• Proper Use of the Press Release WILL Grow Census
• When Should I Advertise?  When Should I Hold?
• Blending Networking into Your Life – How to find the time.
• Managing Your Administrator’s Census and Marketing Expectations
• Holding a Successful Networking Event
• How to Avoid Ineffective Collateral – Five Killer Alternatives
• Healthcare Marketing – It’s All About People!
• The True Power of a Thank You Note
• What Your Worst Prospects Can Teach You About Loyalty
• Word of Mouth Marketing in Five Simple Steps
• Selling the “Gap” – Solving The Family Crisis in Senior Healthcare
• Practical Marketing Tips for New Healthcare Marketing Directors
  • Reviewing The Basics for the Rest of Us.
• How To Test Your Competitive Marketing Strategy
• The Four Seasons of Publicity (Press Releases)
• What Does Attitude Have to do with Census?
• Marketing to Baby Boomers – A Statistical Approach
• How To Write Effective Follow-Up Letters
• Six Steps to Solving Census Problems
• Five Common Mistakes that Healthcare Marketers Make
• Marketing Events – What Works, What Doesn’t
• Personality Profiling – Really Know Your Customer
• Staying “Top of Mind” with Your Prospects – Without being a pain in the neck
• Following Up with an Inquiry – Without being a Pest
• Five New Tricks to Networking
• SMART Healthcare Marketing – Competing in a Changing Market Place
• Developing A Marketing Attitude in Healthcare
• Marketing Without A Budget (or at least it seems that way)
• The Top 10 Marketing Mistakes (and how to avoid them)
• How To Plan (and Conduct) A Successful Lunch & Learn Presentation
• The Top 10 Marketing Budget Wastes
• Thinking Like a Marketer – How to recognize marketing potential in every situation.